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v     Gwinner K., Swanson S.R. (2003), A model of fan identification: Antecedents and sponsorship outcomes, The Journal of Services Marketing, vol.17, Iss.2-3

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v     Ruth A.J., Simonin B.L. (2003), Brought to you by Brand A and Brand B: Investigating Multiple Sponsors Influence on Consumers Attitudes Toward Sponsored Events, Journal of Advertising, vol.32, iss.3

v     Speer T. L. (1996), Marketing to musicians, American Demographics, vol.18, iss.3, 28

v     Tribou G. (2004), Sponsoring sportif, éditions Economica

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Thomas HINTERREITER – MMD3